Industrial & Product Designer



Alejandra Segura is a Colombian Industrial Designer, currently living in Milan.

She started her professional career as Industrial Designer at El Bosque University in Bogotá, and currently, she achieved with honors the Master Degree in Product Design at Domus Academy in Milan.

During her career she had the opportunity to participate actively in important workshops, developing projects in collaboration with: Ideal Standard, Roberto Palomba Serafin, Valerio Sommella, Re-power and Opendot.

The interaction between User & Product has always been her best tool in the execution of Design, allowing a better analysis of the practical, aesthetic and communicative function of the products, leading to a clear result for the user experience.

She works in different fields of design, creating everyday objects, furniture, accessories, packaging, branding, experience and interaction.

In january 2019 she started the production of her own furniture line, Armonia Structure Design