Alejandra Segura Nariño
Industrial and Product Designer
ABOUT me
I am a Colombian designer based in Milan.
My professional career started by studying Industrial Design in Bogotá, Colombia. I then moved to Milan, where I achieved with honors the Master degree in Product Design at Domus Academy.
After graduating, I showcase a personal project at Milan Design Week 2019 called Armonia Structure Design, this project won an A’Design Award in Furniture and Homeware design category.
During my professional career, I have had the opportunity to work on different design projects related to Research and Analysis, Product Strategy, Concept Development, Branding Positioning, and Packaging.
I collaborated with companies such as De'Longhi, Whirlpool Corporation, The European Commission, Wood-Skin, and Ideal Standard among others.
Design is my passion, motivation, and my way to continuously contribute to creating a better world in which design solutions are well thought, purposeful, functional and of good quality. Thus, the users can proudly make them part of their lives and their stories.
HOW I WORK
Every detail matters
In my design journey, I approach projects with a profound sense of responsibility, aligning focus and intention with the project's objectives. My orientation towards details ensures the quality and precision of the final product at every stage of the design process.
Collaboration
I'm not just a designer, I'm a passionate collaborator, driven by the belief that when minds with diverse perspectives come together, true magic happens. I see collaboration as the key to strengthening individual and company goals.
From Insights to Impact
The core of each project involves a deep dive into research and analysis. Here is where insights become ideas and evolve into impactful designs, ensuring that every project has a strong foundation.
Strategic Thinking
I focus on ensuring that every visual element serves a purpose. By aligning design decisions with broader objectives, I consistently create solutions that not only look visually appealing but also contribute to the success and goals of the project.
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A’Design Awards
Iron A’Design Award & Competitions. 2019
MOOD. A’Design Award & Competition Winners’ Exhibition. Como, IT
Milan Design Week’19
Personal Project Exhibition “Armonia Structure Design”. Milano, IT
Domus Academy
Honor Graduate. Master's Degree in Product Design 110 cum laude. Milano, IT
Scholarship Competition Winner. 2018
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Hackathon Respiro Creativo Lartinoamérica 2020. Proyecto La Revolución del Ser.
“Armonia Chair Collection is Iron Design Award winner in 2018 - 2019 Furniture Design Award Category.”
“Egresada de Diseño Industrial gana prestigioso premio de diseño”
“Diseño colombiano: La colección de sillas Armonía ganadora del Iron Design Award 2018 – 2019.”
“Alejandra Segura. User-product interaction.”
Collaborations
For more information about my profile